When users scroll through Facebook, Google or Instagram and come across ads, they are probably not looking to install the app straightaway. But App Store visitors sure are. They are helping users find what they are looking for, rather than disturbing and disrupting their browsing. So you can imagine how Apple Search Ads (ASA) is converting. With the Apple platform becoming the backbone of most mobile and app services, marketers are looking into iOS Search Ads more than ever now to successfully connect with their users .

Find out how to get started with Apple Search Ads to achieve optimal results for your app, with the help of the top iOS Search Ads platforms out there.

What are Apple Search Ads?

Apple Search Ads is designed to drive traffic to your app via search. The Apple Inc. iOS app promotion platform connects you with your relevant target audience, allowing users to discover your app in an efficient and simple way when typing a relevant keyword into the App Store.

Why do I need iOS Search Ads?

Did you know that 70% of App Store visitors use search to find apps? And did you know that Apple Search Ads has an average conversion rate of 50%? This is a significant number considering there are 20 million registered iOS developers earning 500 million visitors per week via the App Store. So, it is no secret that the App Store has become an important platform for marketers to share their apps with potential consumers. Optimizing your Apple Search Ads with an effective campaign strategy can boost your app’s visibility, making it easier for users browsing the App Store to find you. But why iOS Search Ads? Well, what if we told you the App Store is the new Google in the app world…

How much do Apple Search Ads cost?

Let’s finally talk about the golden question. The emerging iOS Search Ads is still fairly new in the digital space, and is a marketing format that requires next to no special installation, or any configuration or modification of any sorts, allowing you to kickstart your campaign right away. You can secure a high-quality volume of users to your app at extremely low costs, with the promise of high returns. This is also because Apple Search Ads works on an auction basis, meaning that the Cost per Tap (CPT) is the bid of your next relevant competitor, with an additional $0.01. This way Apple ensures a fair competition, eliminating higher CPT bid peaks. With that being said, how much will it cost you to get started?